Rioja's autumn campaign puts 200-plus free plans in 130 Madrid venues
DOCa Rioja's 'Rioja es muy de Madrid' campaign runs more than 200 free-to-access plans in 130 Madrid bars, terraces, wine bars and restaurants until the end of November 2026, with a Mercado de Vallehermoso experience in November.
The Rioja wine appellation launched 'Rioja es muy de Madrid' at Plaza de Santa Ana on 17 September, with a 1,000-square-metre banner on the Hotel Reina Victoria facade. The campaign runs for 13 weeks and, until the end of November, brings more than 200 plans to more than 130 bars, terraces, food markets, wine bars and restaurants, with a particular push for Rioja whites.
All the plans are free to access and listed in a digital agenda run by Rioja. Next up is its own food experience at the Mercado de Vallehermoso in November, before a finale built around cocido. Dates for those haven't been published yet.
Frequently asked questions
What is 'Rioja es muy de Madrid'?
An autumn 2026 campaign by the DOCa Rioja wine appellation with more than 200 free-to-access plans in around 130 Madrid bars, terraces, markets, wine bars and restaurants, running until the end of November.